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Facebook Should Offer Sponsored Stories on an Opt-in Basis [Op-Ed]

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David Berkowitz is Senior Director of Emerging Media & Innovation for digital marketing agency 360i, where he develops social media and mobile programs for marketers spanning the media & entertainment, retail, travel, and CPG industries.
Facebook’s latest advertising offering, Sponsored Stories, is characteristic of the company: bold, clever and lacking empathy.
While the move is unlikely to… »

Facebook Beefs Up Security With Social Captchas and All HTTPS, All The Time

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Facebook is introducing two new measures to beef up security: expanding HTTPS connections as an all-the-time option and using social captchas to authenticate users who have lost passwords. Let’s take these one at a time.
HTTPS is a secure connection (more secure than plain-vanilla HTTP connections), and Facebook already uses HTTPS for when you log into… »

Facebook gets more secure with HTTPS and a smart, social photo test

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Facebook has today announced two new features aimed at improving security on the platform.
First up is full support for HTTPS connections – this means that your entire session with Facebook can be more secure. The move will please those who use open wi-fi networks and worry about snooping tools like Firesheep being able to allow others to… »

Impressively fast-loading 3D Facebook game Godswar Online hits 1.5m users in a month

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Social gaming is big business, and there’s still huge room for growth. While big names like Zynga get the lion’s share of attention for titles like Farmville and Cityville, small publishers are having big hits too.
Dutch developer Kalydo launched Godswar Online on Facebook in conjunction with gaming portal IGG on 26 December, and in the month since, it… »

After Blocking Twitter, Egypt Reportedly Starts Restricting Access To Facebook

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According to a number of tips we’ve received in the past few minutes, the chatter on Twitter and several local reports (mostly in Arabic), it appears Egyptian authorities have moved to block Facebook.
Inspired by the recent Tunisian demonstrations against corruption, protesters are filling the streets of Cairo to demonstrate against government corruption and policies.
Similar… »

Android App Merges SMS, Facebook Chat & Twitter

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HeyWire, a social messaging application for mobile devices, is releasing its Android application Wednesday. The application combines SMS, Facebook Chat and Twitter for an all-in-one, cross-platform messaging service.
The Android app enables users to message individuals or groups of up to 10 other people, as pulled from Facebook Chat or their phone’s address book. Users can… »

Mark Zuckerberg’s Facebook Fan Page Hacked

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Mark Zuckerberg’s Facebook fan page seems to have been hacked, with the hacker posting a message calling on the company to transform into a “social business”.
The message, seemingly posted on Facebook from Mark Zuckerberg’s account, was quickly removed (together with the fan page), but not quickly enough to go by unnoticed, receiving over 1800… »

Obama: “We Are a Nation of Google and Facebook”

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In addressing American innovation in the State of the Union Address, President Obama called America a nation of Google and Facebook. The mention is significant not only because Obama has been known for leveraging social media, but also the timing of the mention. Google announced many job openings today and the Associated Press reported that… »

Starbucks Kicks Off eGift Card Program Aimed at Facebook Community

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Starbucks is rolling out Starbucks Card eGift, a new way to digitally purchase and send Starbucks Cards to friends. With eGifts, available Wednesday, anyone can send a customized digital Starbucks Gift Card via e-mail or Facebook.
The Starbucks Card eGift experience is meant to be both a last-minute and convenient alternative for online shoppers who want… »

Bartz On Facebook: They Have More “Little Impressions,” We Have More “Display Revenues”

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At the tail-end of Yahoo’s fourth quarter earnings conference call today, CEO Carol Bartz was asked about competition with Facebook in display advertising. Facebook has come out of nowhere to account for nearly a quarter of all display ads on the Internet.
“There is some confusion about whether Facebook leads in display advertising,” Bartz responded…. »

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