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ISA 2011: Facebook Announces Buy With Friends and Frictionless Micropayments

Today at our Inside Social Apps InFocus 2011 conference, Deb Liu of Facebook Commerce Product Marketing announced that the company would soon roll out two new ways to use its virtual currency Facebook Credits — Buy With Friends and Frictionless Credits Micropayments.
Buy With Friends will allow users to share that they’ve made an in-app purchase… »

ISA 2011: Sony Ericsson to Preload its Android Devices with a Facebook App

Today at Inside Social Apps 2011, Martin Essl, part of Strategic Software Partner Management at Sony Ericsson, announced that his company will preload the Android devices it makes with a Facebook app and single sign-on. This is an industry first for a device maker, and will encourage Android developers to use Facebook for social features because… »

ISA 2011: Live-Blogging New and Alternative Social Platforms Panel

In our second panel of the day, industry expert Eric Goldberg is moderating a panel comprised of the leaders on other social networks, as well as payment provider PayPal and cross-platform developer PopCap Games.
The panelists
Manu Rekhi, GM Games & Platform, MySpace
Carey Kolaja, Senior Director, Digital Goods Operations, PayPal
Geoff Cook, CEO, MyYearbook
Dennis Ryan, EVP Worldwide Publishing,… »

Facebook CTO Bret Taylor: “Mobile is the primary focus for our platform this year.”

If any consensus emerged around the state and health of the Facebook platform, it was that the future of it is clearly on mobile devices.
Facebook chief technology officer Bret Taylor said today that his primary focus in 2011 will be building out the platform’s mobile presence. Top executives from the ‘Big 4′ developers — Zynga,… »

Facebook Acquires Hyper-Local Mobile Advertising Startup Rel8tion

Facebook announced today that it has acquired Seattle-based stealth hyper-local mobile advertising startup Rel8tion. The team and technology could help Facebook start to shows ads to its 200 million mobile users.
So far, Facebook has only monetized mobile users through its location-based promotions system Facebook Deals, which shows users and their friends discounts at local businesses… »

ISA 2011: Live Blogging The Future of Social Gaming Panel

We’re kicking off our Inside Social Apps conference today with our first panel, focused on the future of social gaming. It’s focused on key questions for the industry in 2011 — the emergence of Credits as the mandatory virtual currency on Facebook, the rise of mobile social gaming, and more.
Inside Network founder Justin Smith is… »

ISA 2011: Fireside Chat with Facebook CTO Bret Taylor

Facebook chief technology officer Bret Taylor is on stage here at Inside Social Apps. He’s being interviewed by Inside Network founder Justin Smith.
JS: How was the last year?
BT: Going in, we were trying to build a scalable solution to distribution and spam. Not all users liked how it had worked. We cut number of policies… »

Top 20 Fastest Growing Facebook Pages: Zynga, Harry Potter, MTV, Ronaldo, Music

Musicians made up half of our of Top 20 Fastest Growing Pages this week, although we had some games, movies, TV shows and football/soccer-related Pages. We compile this list with our PageData tool, which counts the number of Likes added to Pages over time. To make the list this week Pages needed… »

Facebook’s Sponsored Stories Turns News Feed Posts Into Home Page Ads

Today, Facebook launches a new ad unit called “Sponsored Stories” that turns Page updates, as well as Places checkins, Likes, and application activity by users into advertisements. Sponsored Stories will allow advertisers to augment viral buzz by giving greater distribution and visibility to posts that endorse their organization or business.

Sponsored Stories will initially be available… »

Facebook Campaigns: Microsoft Hong Kong, Transportation and Topps

A few of the campaigns we looked at this as part of our weekly campaigns post required video uploads as a condition of entry — that resulted in not so stellar results. Elsewhere, Microsoft in Hong Kong is running an interesting campaign to promote the newest version of Internet Explorer in the city. A few… »