Visibility of the Likes panel can be controlled in the Privacy Settings->Basic Directory Information, meaning you are able to see your Likes in Common with non-friends if they allow it. The feature is important to Facebook because it gets users to interact with the Likes panel, increasing the probability that they’ll form new connections with Pages

The Likes panel link states “[#] Likes in Common”, but graphically only shows one or zero of these mutual Likes. This prompts the user to click the link to learn of the others, increasing engagement with the panel. By placing a mutual Like in the far left slot, Facebook creates a trusted recommendation for the as-yet-unliked Pages in the right two slots. Since you already share one Like, you’re inclined to think their other Likes might be of interest as well.

When two people have mutual Likes, there is about a 65% chance that one will be shown graphically in the far left spot. More than one mutual Like is only shown graphically if a user has no other non-mutual Likes.

What’s interesting is the order in which Pages are shown in the All Likes and Mutual Likes tabs of the pop up. While there isn’t an exact hierarchy of how Page categories are ordered, they appear to be grouped into five types which divide the list into regions. At the top are civic categories for Park, Museum/Attraction, and Library/Public Building. Next are brands, products, and services such as categories for Technology Product/Service, Consumer Products, Food/Beverage, Health/Beauty, Professional Service, and Sports/Athletics. In the third region are smaller business categories such as Local Business, Online Store, Store, Restaurant, and Bar. Near the bottom are organization categories including Education, Religious Organization, Politician and Non-profit. At the end of the order are the media categories for TV Show, Movie, Game, Musician, Website, Page, and Application.

These may be ranked to surface Pages from categories like Product/Service which weren’t supported before the interests-to-Likes profile conversion, while demoting categories like Musician of which many users converted multiple interests into Likes. Alternatively, the ranking could simply favor Facebook itself, as the site’s various product and official Pages fall into the preferred second type/region.

Likes in Common offers users interesting data about their similarities with other users while encouraging them to find new Page to connect to. Along with helping to grow Pages, the feature may inspire third-party developers to create a more sophisticated way of determining with whom you have the most overlapping or differing interests.

The clear message is this: do not click on any of the links if your friends post it. It will immediately post to your wall. This is fairly widespread as there are numerous applications that are spreading the scam. There appears to be thousands of applications that have been used as part of this scam, which will make it much more time consuming for Facebook to shut down the scammers.

We will update this post as we get more information. Right now there are countless applications that are being used. It would take us too long to list every application, however you can see all the people being impacted here. As we mentioned before: do not click any of the links in these messages. Also, be sure to share this with your friends so they don’t fall for the scam as well!

The company raised initial funding from blue-chip angel investors and since has become profitable. Although Involver was founded in the Silicon Valley the company now employs 60 people and has offices in New York, Chicago, Los Angeles and Austin, in addition to San Francisco.

We spoke to Involver’s CEO and co-founder Rahim Fazal as part of our ongoing series of Page management company profiles. Most recently we profiled Big Prize Giveaways and Conversation.

Inside Facebook: What products and services does your company provide to clients using Facebook? What types of clients are you aiming to reach?

Rahim Fazal: We have built a platform that enables brands to enter the social web and develop direct relationships with their customers. In my mind, that’s the biggest promise of social. Our history as a technology innovator has allowed us to operate at a scale that is unmatched in our industry, it’s why brands like Facebook, Real Madrid, RCA Music, The White House Commission on Remembrance, and award winning agencies like EVB have chosen to work with us.

On top of our platform, we’ve built more than 30 fully customizable social applications for Facebook and the iPhone along with plug-ins for third-party partners, like Get Satisfaction. We support more than 90,000 brands and agencies across a wide range of verticals and sizes — including several companies in the Fortune 10.

IFB: Can you share some highlights of how your company has helped clients meet their goals using Facebook?

RF: As I mentioned, we work with over 90,000 brands and agencies and through them we have more than 325,000,000 individuals interact with Involver on Facebook. We feel fortunate to have many great customer successes, some of which have provided great recommendations of our platform.

Recently one of our customers, San Francisco based agency EVB, won accolades for their work with Skittles on Facebook, noting that Involver “helped power some of our more innovative social media ideas.”

IFB: Overall, can you share metrics on the scope of your business?

RF: The industry is growing at an incredible pace, and so is Involver. Here are a few interesting stats about us:

• High level of profitability
• Over 100% quarter-over-quarter revenue growth for the last five consecutive quarters
• 60+ employees
• 5 offices
• 90,000-plus customers
• 325,000,000-plus fan relationships
• 500,000,000-plus pieces of content under management

IFB: What metrics do you use to determine the success of a given campaign?

RF: We don’t presuppose a set of success metrics on top of our customer to determine their success. We consult with them on their business, understand the challenge/opportunity and how it relates to their individual success and then define success metrics with them. Generally, we see important metrics related to two or three fundamental sets of actions: acquisition (fans, views, likes, etc.), engagement (interactions, comments, shares, etc.), and conversion (registrations, purchases, etc.).

IFB: What have been your biggest challenges building on Facebook platform? What mistakes have you made and learned from there?

RF: Facebook innovates on the platform at breakneck speed. At any given time, Facebook is optimizing existing features to maximize value to their customers. Features that are core to a particular use-case and common in many Facebook applications may change drastically or be deprecated entirely with little to no notice.

In the past, for example, we’ve built technology to support specific features, such as allowing users to subscribe for updates via app notifications, and then had to work double time to maintain consistency with their intended operation as Facebook changes or removes the functionality.

The lesson to be learned from this is something we agreed to on day one: all development must be forward-thinking, built on an extensible infrastructure, agile, and routinely updated — it’s one of the main reasons our customers choose us, so that we can do all that hard work for them.

IFB: Beyond your own efforts, what Facebook changes have noticeably helped your company?

RF: We’ve grown our company by supporting Facebook’s efforts to make Facebook Pages “commercial.” Facebook has done great work encouraging brands to claim their identity, and marketers today understand that you must own your brand on Facebook, along with the entire social web. Facebook’s innovation with Open Graph has been a huge boon, allowing us to provide our customers with tools to engage their audience in a unified manner both on, and off, Facebook.

IFB: On the other hand, has Facebook made any recent changes that have noticeably hurt your company?

RF: As a preferred development consultant (PDC) to Facebook we are made aware of forthcoming changes to Facebook’s platform, and consulted with on the impact of those changes when appropriate, all for the express purpose of making sure that nothing unplanned happens to our customer’s programs. We have a strong relationship with Facebook and that has enabled us to navigate Facebook’s changes with confidence and ease.

IFB: If you could ask Facebook to make a single change, what would it be?

RF: We’d like to continue to see Facebook invest in marketing. We were recently asked to power Facebook Stories. It was a tremendous campaign to work on, and an honor to be asked to power their experience. We believe marketing fuels growth and their growth will continue to support an important channel of our business.

IFB: How does your work on Facebook relate to your work on other platforms?

RF: Our business on, and off, Facebook is all about helping marketers save time and creating efficiency. One of our largest customers recently launched a marketing campaign across Facebook, Twitter, the brand’s website, and Justin.TV. They used our Audience Management platform to moderate customer interaction, measure response, publish update out to the brand’s audience, and display live video content and commenting functionality in multiple digital locations.

Another example of this is the work we’ve done with partners like Get Satisfaction. Together, our two companies are offering a Facebook Page application that gives brands and businesses the ability to integrate their entire customer support experience into Facebook. This application brings the best-of-breed support technology built by Get Satisfaction and deploys it atop the Involver platform, allowing customers to deploy the application to their social profile and unify their support efforts across Facebook, Get Satisfaction, Salesforce, Zendesk, and more. As more applications like this are released atop our platform, you’ll see even deeper integration with other marketing efforts.

IFB: Do you have any specific plans that you can share?

RF: We have several exciting product improvements and partnerships that will be announced in coming months, but don’t generally don’t discuss new products before their launch.

Step 1: Tell Us The Following:

We’ve gone ahead and created a form for all participants to fill out. Please visit this form and fill out all the information. The more information you provide, the more help we can provide.

Step 2: Make A Donation

As part of our Facebook Marketing makeover series, we aren’t looking to get wealthy, however we are hoping to help a cause. We’ve decided to launch a Charity Water campaign, which will help bring clean water to people in Africa. Our target is $5,000, which will fund the creation of one well in Africa and bring clean water to hundreds of people. In fact $20 can give one person clean water for 20 years. You can go make a donation now and contribute to our fundraising efforts.

How We’ll Select Our Participants

Unfortunately, since I am personally providing the makeover services, I have limited time during which I can complete them. As such, we won’t be able to provide everybody with a makeover. To be selected as one of our participants, we will base our selection on your responses, as well as your donation. It is also preferable that you are willing to spend a small amount on Facebook advertising to promote your page so we can demonstrate the potential of optimization. Without an ad spend, everything we complete will be much more subjective.

What You Are Getting

You are getting a professional Facebook makeover from me, Nick O’Neill. I’ve been covering Facebook obsessively for over 3 years and have been testing Facebook advertising strategies for years. While there are numerous companies in this space that can add value to your Facebook marketing efforts, there are few people who can help you understand the entire Facebook marketing landscape and determine and execute the most effective strategy.

I will provide you with a 10 point critique of your Facebook marketing strategy and will personally help you to boost its effectiveness. I will get you going with a Facebook advertising campaign and show you how to optimize ads to your target market. Additionally, you’ll have your critique published on our site, which attracts upwards of 1 million visitors each month. The bottom line is that this is an opportunity that you’ll regret if you miss.

Get Started!

Fill out this form and make a donation and we’ll begin selecting entries in the coming days.

Euan Booth, the creator of the group, told the Metro that the group was created as a non-violent act against “our generation’s greatest war criminal”. I’d imagine that he was limiting that claim to leaders within the United Kingdom. How big of a movement this will become is unknown, but it’s definitely interesting to see how Facebook has been used to begin this entertaining form of protest.

Will you be moving Tony Blair’s book to another section of the book store?

Given that many mobile Facebook users leverage the camera on their mobile device to upload photos, it’s only natural that users would be prompted to snap a picture right after they check-in to a venue or an event. While there are a number of location-based startups that are offering similar functionality, Facebook has the largest photos service on the web, and integration with Places and events would no doubt create a killer combination.

For the time being, we’ll be left to imagine how this integration will function, but it’s pretty clear that numerous people are seeing this new “Photo Memories” feature. The only question that remains is whether this is specific to Places and Events or a site-wide feature. Have you seen either of these photos promotions show up on the site? Have you seen similar alerts show up on other areas of the site?

This week’s

	Name	MAU	Gain	Gain,%
1.	City of Wonder	5,168,037	+2,561,154	+98%
2.	SocialBuzz	12,865,178	+1,791,833	+16%
3.	Millionaire City	6,504,892	+644,030	+11%
4.	Texas HoldEm Poker	33,119,003	+618,547	+2%
5.	Quiz Planet	8,291,852	+550,311	+7%
6.	Phrases	29,836,328	+514,674	+2%
7.	Information	1,080,664	+488,791	+83%
8.	Kingdoms of Camelot	5,682,636	+404,269	+8%
9.	Tattoo City	2,612,159	+355,384	+16%
10.	Nightclub City	7,958,877	+346,242	+5%
11.	The Price Is Right Game	778,940	+312,101	+67%
12.	MMA Pro Fighter	1,856,988	+301,013	+19%
13.	Monster World	3,229,146	+294,488	+10%
14.	Video Chat vChatter	2,244,701	+284,565	+15%
15.	Give Hearts	7,982,581	+278,388	+4%
16.	Are YOU Interested?	7,280,080	+259,256	+4%
17.	iHeart	12,190,183	+232,478	+2%
18.	Games	6,501,445	+228,719	+4%
19.	Lucky Train	971,569	+200,874	+26%
20.	Car Town	3,859,818	+195,758	+5%

City of Wonder is once again the list’s leader. The new Playdom city-building game is growing almost as fast as the company’s original title in the genre did, Social City.

The two games we refer to above, which bend the boundaries between games and other apps, are The Price Is Right and Tattoo City. The former is a game / trivia show spinoff, much like the highly successful Family Feud, which eventually topped seven million MAU. Tattoo City, meanwhile, includes an element of user-generated content and gifting in its tattoo creation process, although otherwise it’s a virtual space game. We’ll cover the rest of the genre this morning at Inside Social Games.

SocialBuzz is the top non-game app, and the only one besides City of Wonder to pass a million new MAU. The friend quiz is on a streak, having added all of its 12.8 million users in less than a month. Of course, we’ve seen the same happen to several other friend quizzes; the genre’s built-in virality is both boon and curse, as Facebook usually ends up banning the apps.

Quiz Planet, a quiz creator, is also picking up a few new users, although the app is far down from its peak of 19.2 million MAU. Phrases, which works on the quiz creator model, is also plateauing. See our March article on quizzes for more on the different types, and why they work (or don’t).

Video Chat vChatter, the new competitor to ChatRoulette, is on a tear, with 284,565 new users. We reviewed the app back in July, when it was still under a million MAU.

Finally, Are YOU Interested? is now the largest dating app on Facebook, when measuring by MAU. However, it’s still lagging behind Zoosk in terms of daily active users.

This week’s

	Name	MAU	Gain	Gain,%
1.	City of Wonder	5,168,037	+2,561,154	+98%
2.	SocialBuzz	12,865,178	+1,791,833	+16%
3.	Millionaire City	6,504,892	+644,030	+11%
4.	Texas HoldEm Poker	33,119,003	+618,547	+2%
5.	Quiz Planet	8,291,852	+550,311	+7%
6.	Phrases	29,836,328	+514,674	+2%
7.	Information	1,080,664	+488,791	+83%
8.	Kingdoms of Camelot	5,682,636	+404,269	+8%
9.	Tattoo City	2,612,159	+355,384	+16%
10.	Nightclub City	7,958,877	+346,242	+5%
11.	The Price Is Right Game	778,940	+312,101	+67%
12.	MMA Pro Fighter	1,856,988	+301,013	+19%
13.	Monster World	3,229,146	+294,488	+10%
14.	Video Chat vChatter	2,244,701	+284,565	+15%
15.	Give Hearts	7,982,581	+278,388	+4%
16.	Are YOU Interested?	7,280,080	+259,256	+4%
17.	iHeart	12,190,183	+232,478	+2%
18.	Games	6,501,445	+228,719	+4%
19.	Lucky Train	971,569	+200,874	+26%
20.	Car Town	3,859,818	+195,758	+5%

City of Wonder is once again the list’s leader. The new Playdom city-building game is growing almost as fast as the company’s original title in the genre did, Social City.

The two games we refer to above, which bend the boundaries between games and other apps, are The Price Is Right and Tattoo City. The former is a game / trivia show spinoff, much like the highly successful Family Feud, which eventually topped seven million MAU. Tattoo City, meanwhile, includes an element of user-generated content and gifting in its tattoo creation process, although otherwise it’s a virtual space game. We’ll cover the rest of the genre this morning at Inside Social Games.

SocialBuzz is the top non-game app, and the only one besides City of Wonder to pass a million new MAU. The friend quiz is on a streak, having added all of its 12.8 million users in less than a month. Of course, we’ve seen the same happen to several other friend quizzes; the genre’s built-in virality is both boon and curse, as Facebook usually ends up banning the apps.

Quiz Planet, a quiz creator, is also picking up a few new users, although the app is far down from its peak of 19.2 million MAU. Phrases, which works on the quiz creator model, is also plateauing. See our March article on quizzes for more on the different types, and why they work (or don’t).

Video Chat vChatter, the new competitor to ChatRoulette, is on a tear, with 284,565 new users. We reviewed the app back in July, when it was still under a million MAU.

Finally, Are YOU Interested? is now the largest dating app on Facebook, when measuring by MAU. However, it’s still lagging behind Zoosk in terms of daily active users.