Tag Archive

Batched Facebook Notifications Decrease Clutter but Can Increase Confusion

Facebook’s web and mobile versions have begun batching similar notifications into single entries in a user’s notifications inbox in recent weeks. If different friends comment on the same photo of yours, or all post on your wall, the names will accumulate in one notification entry. However, users will still see the… »

Facebook Wants To Be In A Relationship With The Big Boys — They Want To Be Just Friends

Yesterday, Apple launched iTunes Ping, their new music social network. Part of that launch was a very basic implementation of Facebook Connect, simply to hook in and find out which of your Facebook friends were also using Ping. I tried it yesterday and it worked fine. But this morning the option vanished and everyone was… »

LiveWorld Provides Global Brand Management Tools Using Facebook

LiveWorld was founded in 1996 in San Jose, Calif. by a group of Apple veterans who’d worked on Apple’s online services, such as AppleLink and eWorld, and also with starting up AOL and Salon.com. Co-founders Peter Friedman and Jenna Woodul have since grown the company to serve clients all over the… »

Facebook’s Spanish-Language Market Marked by Fragmentation, but Promises Opportunity

Editor’s note: The following analysis is based on data from Inside Facebook Gold, our research and data membership service covering Facebook’s platform and advertising ecosystem.
Today we look at Facebook’s second-largest language market, Spanish, which reached 71.4 million users this month according to data from our upcoming Facebook Global Languages Report.
We’ve previously discussed Facebook’s growth by… »

Facebook Hit List Targets Colombian Teens

Police in Colombia are puzzled over the deaths of three teenagers in the southwestern town of Puerto Asis whose names appeared on a hit list posted on Facebook.

CNN reports that the list gave warning that the 69 people named on the list had three days to leave the town or be executed. Police don’t know… »

Facebook Trademark Lawsuit Aims to Limit Use of “Book” by Others

Facebook has filed suit against Teachbook.com, an online community for teachers. The lawsuit accuses Teachbook of “misappropriating the distinctive BOOK portion of Facebook’s trademark.”
The lawsuit argues that Teachbook’s use of “book” dilutes the Facebook brand name, impairs Facebook’s ability to remain unique and creates the facade of a false relationship between the two social networking… »

Since Introduction Of Facebook Places, Page Growth and Impressions-Per-Post Are Down

Reports from Page administrators and data from our PageData service indicate that the launch of Places has decreased the prominence of official Page updates in the news feed. Significant decreases in impressions-per-post and new Likes per day for Pages coincide with the introduction of Places stories. This suggest an alteration has been made to Facebook’s… »

Conversation Bridges Traditional Marketing and Facebook for Clients

Conversation is a marketing firm founded in New York City in 2008 by Frank O’Brien and now has offices in Los Angeles, Miami and London. The firm was created to try to unite traditional marketing strategies with emerging media and non-traditional marketing, O’Brien tells us, and works with companies and brands… »

Why You Can’t Block Mark Zuckerberg on Facebook

This weekend the web discovered that Mark Zuckerberg is unblockable on Facebook, and while many assumed that was an Easter egg created by Facebook developers, it turns out that’s not the case. Rather, Zuckerberg is unblockable because of an automated system that kicks in when too many people try to block one user.
This afternoon we… »

Marketplace For Facebook and Oodle iPhone App Launches, Has Room to Improve

Yesterday, Oodle released an iPhone app interface that connects users to Oodle Marketplace, as well as the Oodle-powered Facebook Marketplace. Called “Marketplace for Oodle & Facebook”, the app lets users quickly make “for sale”, “wanted”, and “free” posts; view listings by friends and friends of friends; and browse items listed nearby. The app currently seems… »