Tag Archive

Facebook Roundup: ESPN, Yahoo Fantasy Football, Stats, Broadcasting Ban, and More

ESPN Adds Recommended Plugin – ESPN added the Recommended plugin to its homepage this week, showing the stories that a user’s friends might have recommended from the site. The news was shared on Facebook’s Sports Page.

Yahoo’s Fantasy Football on Facebook – Yahoo is set to weave Facebook integrations into… »

FatWallet Unveils New Social Shopping Apps

It still feels like summer in my part of the world but when I look at a calendar, I know that it won’t be long before we’re bombarded with holiday season messaging. So it’s rather good timing that FatWallet has unveiled two new social shopping applications for Facebook.

Lists
The first application is in beta but is… »

Make A Real Donation To Fight Cancer With Facebook Credits

For the first time, Facebook Credits will be used towards a large-scale philanthropic movement at tonight’s Stand Up To Cancer event. The star-studded live fundraiser and telethon will be broadcast across a number of major television channels as a way to raise money towards cancer research.
While generally these events usually focus on getting people to… »

Ads API Profile: Omniture Online Marketing Suite Handles Every Step of Facebook Advertising

Facebook’s performance advertising system provides a powerful way for advertisers to target users, but it lacks the control and analytics to efficiently utilize its targeting parameters on a large scale. To allow companies to build better tools for designing and managing ads, Facebook released an Ads API last fall.
We’ve recently been profiling… »

Burglary Ring Targeted Facebook Users Who Published Location

Recent crime news from New Hampshire highlights the dangers of posting your location via Facebook Places or status updates.

Police have arrested three men allegedly part of a burglary ring targeting Facebook users, according to NECN. They say the men targeted people when they weren’t home, based on the locations they posted on their Facebook profiles…. »

National Telethon Accepting Facebook Credits as Donations to Cancer Research

Facebook members can now put the virtual currency known as Facebook Credits toward a more charitable purpose, using them to donate to the Stand Up To Cancer cause.
Stand Up To Cancer is a program of the Entertainment Industry Foundation, a non-profit organization. Tonight, dozens of celebrities will participate in a live telethon event to be… »

Facebook Places In New Hamshire Turns Into A Real-Life PleaseRobMe.com

Remember Please Rob Me, the site that tried to raise awareness about the dangers of broadcasting publicly on Foursquare and other geo services when you are not home? I don’t know that any burglaries ever actually occurred as a result of the information on the site, which in any case is not operational any more… »

Malay-Language Eid Apps Burst Onto This Week’s List of Emerging Facebook Titles

Although we haven’t seen many Malay-language apps on Facebook before, there are two near the top of this week’s AppData list of emerging Facebook apps (defined as those still under a million monthly active users). They help to show that the substantial Malaysian usergroup on Facebook does in fact want apps in their… »

Facebook Adds “Social Context” Metric For Advertisers

Yesterday, Facebook began displaying a new metric for advertisers called “Social Context”, which “tells you the percentage of your ad’s impressions where the viewer saw at least one friend who liked your Page, event, application, or ad.” It’s a valuable metric, however based on our tests, the correlation between a high “social context” and… »

Facebook’s Like Button One Step Closer to Killing the Share Button

Facebook has launched a slew of new updates for its ubiquitous Like button that could signal the end of the Facebook’s Share button.
There are three new updates to the Facebook Like button. First, the social network has now made it possible to like content within a Facebook application. You could, for example, like your friend’s… »