Tag Archive

Ads API Profile: Omniture Online Marketing Suite Handles Every Step of Facebook Advertising

Facebook’s performance advertising system provides a powerful way for advertisers to target users, but it lacks the control and analytics to efficiently utilize its targeting parameters on a large scale. To allow companies to build better tools for designing and managing ads, Facebook released an Ads API last fall.
We’ve recently been profiling… »

Donate To Cancer Charity With Facebook Credits

Cancer research charity Stand Up To Cancer is appealing for donations in the form of Facebook Credits.

The charity’s Facebook page calls for donations of $5, $15 or $25 with a choice of payment via credit card or Facebook Credits. The social networking site has waived its usual 30% cut for Credits and all processing fees,… »

CPM vs CPC: Which Should You Use For Facebook Ads?

When getting started with online advertising, one of the first questions people will ask is, “Should I bid on a CPM or CPC basis?” Ultimately it’s a personal preference for most advertisers, however this guide should help answer your questions and determine which you should use. By default, most people go the CPC… »

Context Optional Helps Brands Run Location-Based Promotions On Facebook Places

As Facebook Places becomes a destination for brands and local businesses to connect with Facebook’s 500 million-plus members, there is a need for technologies that help businesses run promotions and track interactions with their Places pages. Context Optional, a SaaS offering that allows users to build, monitor and manage brand presence on Facebook, is debuting… »

See What’s Hot Nearby on Facebook Places, Twitter and Yelp

Facebook Places is still virgin territory for most users, let alone developers and businesses. So how do you get the most out of a service that few people have really figured out how to use?
Geo-social aggregator Hotlist thinks that by combining data from Facebook Places, Twitter, Google Maps and Yelp, users can actually get a… »

See What’s Hot Nearby on Facebook Places, Twitter and Yelp

Facebook Places is still virgin territory for most users, let alone developers and businesses. So how do you get the most out of a service that few people have really figured out how to use?
Geo-social aggregator Hotlist thinks that by combining data from Facebook Places, Twitter, Google Maps and Yelp, users can actually get a… »

Fluid Helps Promote E-Commerce for Brands on Facebook

Fluid is an interactive agency founded 15 years ago and  focused on e-commerce for nine years ago, but new to Facebook, having launched in e-commerce application in January. The company primarily works with big brands on Facebook — Coach, Nine West and Pottery Barn — with the idea of helping those companies provide… »

This Week’s Headlines on Inside Social Games

Check out the top headlines and insights this week from Inside Social Games – tracking all the latest developments at the intersection of games and social platforms.
Monday, August 30th, 2010

Another Look at a Smaller Facebook App, Galaxy Legion
Playdom Becomes Third-Largest Developer on This Week’s List of Fastest-Growing Facebook Games by MAU
CrowdStarVentures Into Android With Happy… »

BREAKING: Facebook Now Displaying All Liked News Articles In Search Results

Another big upgrade from Facebook: the company is currently testing search results which display articles ranked by likes. Additionally, the results for searches now shows the results from all around the web based on two things: the number of likes and the number of friends who liked that object, most likely leveraging some of… »

How the top U.S. airlines use Facebook

We all know that social media, and Facebook in particular, are increasingly important marketing channels. The travel industry, which I take a close interest in, has been one of the early adopters for social media marketing. Travel tech website Tnooz recently had a story about how the top 10 airlines worldwide used Facebook.

The Tnooz list was… »