Tag Archive

Make A Real Donation To Fight Cancer With Facebook Credits

For the first time, Facebook Credits will be used towards a large-scale philanthropic movement at tonight’s Stand Up To Cancer event. The star-studded live fundraiser and telethon will be broadcast across a number of major television channels as a way to raise money towards cancer research.
While generally these events usually focus on getting people to… »

Ads API Profile: Omniture Online Marketing Suite Handles Every Step of Facebook Advertising

Facebook’s performance advertising system provides a powerful way for advertisers to target users, but it lacks the control and analytics to efficiently utilize its targeting parameters on a large scale. To allow companies to build better tools for designing and managing ads, Facebook released an Ads API last fall.
We’ve recently been profiling… »

More Credits for Charity: Stand Up To Cancer Campaign Looks for Facebook Virtual Currency Donations

As Facebook wants Credits to be the universal currency in social games on its platform, more and more charitable organizations are also looking to use the currency to raise real money for their causes. The latest is Stand Up To Cancer, a star-studded cancer-fighting television fundraiser special, led by the Entertainment Industry Foundation, “Hollywood’s leading… »

Web Users Now Spend More Time on Facebook Than Google

We already know that Facebook is the web’s biggest time sink. If you look at the average amount of time (according to Nielsen) users spend on the social network, Facebook is a clear winner over sites such as Google or Yahoo.
Now, according to comScore, Facebook is also first when it comes to the total amount… »

Zynga Readies Switch to Facebook Credits

Facebook has taken a step closer to establishing Credits as the exclusive payment system for virtual goods on the social networking site, wrapping up a deal with the biggest social game company, Zynga.

Zynga, which offers games such as Farmville, Frontierville, Mafia Wars and Texas Hold Em Poker, is preparing to switch to use Facebook Credits… »

CPM vs CPC: Which Should You Use For Facebook Ads?

When getting started with online advertising, one of the first questions people will ask is, “Should I bid on a CPM or CPC basis?” Ultimately it’s a personal preference for most advertisers, however this guide should help answer your questions and determine which you should use. By default, most people go the CPC… »

“Thank You” Email Causes Angry Mob To Descend On AT&T Facebook Page

Earlier today AT&T sent out a “Special Message From AT&T” email highlighting a 18-19 billion dollar investment in their network as well as plans for other improvements. The email provides a link to their Facebook page an avalanche of comments like this cropped up:

“”Im only sticking out my contract because I dont have the… »

How Much You Need To Spend To Be Facebook’s Largest Advertiser

Want to become Facebook’s largest advertiser? After reading the recent data on Google’s top advertisers, I figured it would be a good time to take a look at Facebook’s top advertisers. While we don’t have the leaked documents to come up with a pretty chart like adage, we do have a lot of… »

How Much You Need To Spend To Be Facebook’s Largest Advertiser

Want to become Facebook’s largest advertiser? After reading the recent data on Google’s top advertisers, I figured it would be a good time to take a look at Facebook’s top advertisers. While we don’t have the leaked documents to come up with a pretty chart like adage, we do have a lot of… »

Facebook Updates Payment Terms to Control Credits Supply, Ease International Processing

Facebook has been tweaking its Credits and payments terms for users, developers, and advertisers, giving them more clarity and itself more flexibility as the program expands. Most recently, it gave the user Payment Terms a small update, and here’s a look at the two main ones below.
Facebook has been busy selling Credits, its virtual currency for… »