That’s the promotional slogan for an event that Coca-Cola is preparing with rock band Maroon 5 to raise money for the RAIN Foundation.

This Tuesday at noon eastern standard time, “Maroon 5 24-hour Session” will tear down the walls of the recording studio to grant full access to all fans who RSVP to the event via Facebook. This can be done through Coca-Cola’s Facebook event page, or straight on the brand’s website.

Coca-Cola’s Facebook page has over 20 million fans, and as of this writing about 3,000 have signed up for the event. It will allow fans to Tweet and send Facebook messages during every step of the songwriting process, from adding words to the lyrics to contributing to the tune itself — and that’s how the band defines crowdsourcing, incidentally.

The result: one brand new Maroon 5 song available for download at no cost. The first 100,000 downloads will prompt Coca-Cola to match each download with a charitable donation (presumably 99 cents apiece) to the RAIN Foundation. It’s “an international network with the aim to increase access to water for vulnerable sections of society in developing countries — women and children in particular — by collecting and storing rain water.”

The assumption, of course, is that 100,000 people will download the song. The Facebook event so far has about 3,000 signed up, so it will be interesting to see if this experiment truly goes viral, or if the song itself can gain notoriety once it’s composed. Using Facebook as a vehicle to engage with a young crowd and help build momentum for the event seems to be an appropriate marketing approach.

While the 24-hour jam session certainly has the potential to become messy (I can imagine that crafting a song among five people is already complicated… imagine thousands!), it seems like a great opportunity for Coca-Cola to leverage its brand, while for Maroon 5 it provides an innovative way to engage with fans.

According to Coca-Cola, “no band has ever tried to crowd source a song with their fans in just 24hrs.” Maroon 5 is set to “crowd source” another new song this March 22nd. Below this post you’ll find a video message from frontman Adam Lavine.

What do you think about this fundraising effort?

That’s the promotional slogan for an event that Coca-Cola is preparing with rock band Maroon 5 to raise money for the RAIN Foundation.

This Tuesday at noon eastern standard time, “Maroon 5 24-hour Session” will tear down the walls of the recording studio to grant full access to all fans who RSVP to the event via Facebook. This can be done through Coca-Cola’s Facebook event page, or straight on the brand’s website.

Coca-Cola’s Facebook page has over 20 million fans, and as of this writing about 3,000 have signed up for the event. It will allow fans to Tweet and send Facebook messages during every step of the songwriting process, from adding words to the lyrics to contributing to the tune itself — and that’s how the band defines crowdsourcing, incidentally.

The result: one brand new Maroon 5 song available for download at no cost. The first 100,000 downloads will prompt Coca-Cola to match each download with a charitable donation (presumably 99 cents apiece) to the RAIN Foundation. It’s “an international network with the aim to increase access to water for vulnerable sections of society in developing countries — women and children in particular — by collecting and storing rain water.”

The assumption, of course, is that 100,000 people will download the song. The Facebook event so far has about 3,000 signed up, so it will be interesting to see if this experiment truly goes viral, or if the song itself can gain notoriety once it’s composed. Using Facebook as a vehicle to engage with a young crowd and help build momentum for the event seems to be an appropriate marketing approach.

While the 24-hour jam session certainly has the potential to become messy (I can imagine that crafting a song among five people is already complicated… imagine thousands!), it seems like a great opportunity for Coca-Cola to leverage its brand, while for Maroon 5 it provides an innovative way to engage with fans.

According to Coca-Cola, “no band has ever tried to crowd source a song with their fans in just 24hrs.” Maroon 5 is set to “crowd source” another new song this March 22nd. Below this post you’ll find a video message from frontman Adam Lavine.

What do you think about this fundraising effort?

That’s the promotional slogan for an event that Coca-Cola is preparing with rock band Maroon 5 to raise money for the RAIN Foundation.

This Tuesday at noon eastern standard time, “Maroon 5 24-hour Session” will tear down the walls of the recording studio to grant full access to all fans who RSVP to the event via Facebook. This can be done through Coca-Cola’s Facebook event page, or straight on the brand’s website.

Coca-Cola’s Facebook page has over 20 million fans, and as of this writing about 3,000 have signed up for the event. It will allow fans to Tweet and send Facebook messages during every step of the songwriting process, from adding words to the lyrics to contributing to the tune itself — and that’s how the band defines crowdsourcing, incidentally.

The result: one brand new Maroon 5 song available for download at no cost. The first 100,000 downloads will prompt Coca-Cola to match each download with a charitable donation (presumably 99 cents apiece) to the RAIN Foundation. It’s “an international network with the aim to increase access to water for vulnerable sections of society in developing countries — women and children in particular — by collecting and storing rain water.”

The assumption, of course, is that 100,000 people will download the song. The Facebook event so far has about 3,000 signed up, so it will be interesting to see if this experiment truly goes viral, or if the song itself can gain notoriety once it’s composed. Using Facebook as a vehicle to engage with a young crowd and help build momentum for the event seems to be an appropriate marketing approach.

While the 24-hour jam session certainly has the potential to become messy (I can imagine that crafting a song among five people is already complicated… imagine thousands!), it seems like a great opportunity for Coca-Cola to leverage its brand, while for Maroon 5 it provides an innovative way to engage with fans.

According to Coca-Cola, “no band has ever tried to crowd source a song with their fans in just 24hrs.” Maroon 5 is set to “crowd source” another new song this March 22nd. Below this post you’ll find a video message from frontman Adam Lavine.

What do you think about this fundraising effort?

That’s the promotional slogan for an event that Coca-Cola is preparing with rock band Maroon 5 to raise money for the RAIN Foundation.

This Tuesday at noon eastern standard time, “Maroon 5 24-hour Session” will tear down the walls of the recording studio to grant full access to all fans who RSVP to the event via Facebook. This can be done through Coca-Cola’s Facebook event page, or straight on the brand’s website.

Coca-Cola’s Facebook page has over 20 million fans, and as of this writing about 3,000 have signed up for the event. It will allow fans to Tweet and send Facebook messages during every step of the songwriting process, from adding words to the lyrics to contributing to the tune itself — and that’s how the band defines crowdsourcing, incidentally.

The result: one brand new Maroon 5 song available for download at no cost. The first 100,000 downloads will prompt Coca-Cola to match each download with a charitable donation (presumably 99 cents apiece) to the RAIN Foundation. It’s “an international network with the aim to increase access to water for vulnerable sections of society in developing countries — women and children in particular — by collecting and storing rain water.”

The assumption, of course, is that 100,000 people will download the song. The Facebook event so far has about 3,000 signed up, so it will be interesting to see if this experiment truly goes viral, or if the song itself can gain notoriety once it’s composed. Using Facebook as a vehicle to engage with a young crowd and help build momentum for the event seems to be an appropriate marketing approach.

While the 24-hour jam session certainly has the potential to become messy (I can imagine that crafting a song among five people is already complicated… imagine thousands!), it seems like a great opportunity for Coca-Cola to leverage its brand, while for Maroon 5 it provides an innovative way to engage with fans.

According to Coca-Cola, “no band has ever tried to crowd source a song with their fans in just 24hrs.” Maroon 5 is set to “crowd source” another new song this March 22nd. Below this post you’ll find a video message from frontman Adam Lavine.

What do you think about this fundraising effort?

That’s the promotional slogan for an event that Coca-Cola is preparing with rock band Maroon 5 to raise money for the RAIN Foundation.

This Tuesday at noon eastern standard time, “Maroon 5 24-hour Session” will tear down the walls of the recording studio to grant full access to all fans who RSVP to the event via Facebook. This can be done through Coca-Cola’s Facebook event page, or straight on the brand’s website.

Coca-Cola’s Facebook page has over 20 million fans, and as of this writing about 3,000 have signed up for the event. It will allow fans to Tweet and send Facebook messages during every step of the songwriting process, from adding words to the lyrics to contributing to the tune itself — and that’s how the band defines crowdsourcing, incidentally.

The result: one brand new Maroon 5 song available for download at no cost. The first 100,000 downloads will prompt Coca-Cola to match each download with a charitable donation (presumably 99 cents apiece) to the RAIN Foundation. It’s “an international network with the aim to increase access to water for vulnerable sections of society in developing countries — women and children in particular — by collecting and storing rain water.”

The assumption, of course, is that 100,000 people will download the song. The Facebook event so far has about 3,000 signed up, so it will be interesting to see if this experiment truly goes viral, or if the song itself can gain notoriety once it’s composed. Using Facebook as a vehicle to engage with a young crowd and help build momentum for the event seems to be an appropriate marketing approach.

While the 24-hour jam session certainly has the potential to become messy (I can imagine that crafting a song among five people is already complicated… imagine thousands!), it seems like a great opportunity for Coca-Cola to leverage its brand, while for Maroon 5 it provides an innovative way to engage with fans.

According to Coca-Cola, “no band has ever tried to crowd source a song with their fans in just 24hrs.” Maroon 5 is set to “crowd source” another new song this March 22nd. Below this post you’ll find a video message from frontman Adam Lavine.

What do you think about this fundraising effort?

That’s the promotional slogan for an event that Coca-Cola is preparing with rock band Maroon 5 to raise money for the RAIN Foundation.

This Tuesday at noon eastern standard time, “Maroon 5 24-hour Session” will tear down the walls of the recording studio to grant full access to all fans who RSVP to the event via Facebook. This can be done through Coca-Cola’s Facebook event page, or straight on the brand’s website.

Coca-Cola’s Facebook page has over 20 million fans, and as of this writing about 3,000 have signed up for the event. It will allow fans to Tweet and send Facebook messages during every step of the songwriting process, from adding words to the lyrics to contributing to the tune itself — and that’s how the band defines crowdsourcing, incidentally.

The result: one brand new Maroon 5 song available for download at no cost. The first 100,000 downloads will prompt Coca-Cola to match each download with a charitable donation (presumably 99 cents apiece) to the RAIN Foundation. It’s “an international network with the aim to increase access to water for vulnerable sections of society in developing countries — women and children in particular — by collecting and storing rain water.”

The assumption, of course, is that 100,000 people will download the song. The Facebook event so far has about 3,000 signed up, so it will be interesting to see if this experiment truly goes viral, or if the song itself can gain notoriety once it’s composed. Using Facebook as a vehicle to engage with a young crowd and help build momentum for the event seems to be an appropriate marketing approach.

While the 24-hour jam session certainly has the potential to become messy (I can imagine that crafting a song among five people is already complicated… imagine thousands!), it seems like a great opportunity for Coca-Cola to leverage its brand, while for Maroon 5 it provides an innovative way to engage with fans.

According to Coca-Cola, “no band has ever tried to crowd source a song with their fans in just 24hrs.” Maroon 5 is set to “crowd source” another new song this March 22nd. Below this post you’ll find a video message from frontman Adam Lavine.

What do you think about this fundraising effort?

Post Sexy Profile Photo

The first key to success is having a profile photo that will make your soon-to-be friends instantly accept your friend requests. That requires a good looking photo of yourself. For this image, I highly suggest that you avoid using other celebrities as no celebrity would ever do that. Who needs a doppleganger when you already look like yourself! Figure out some creative pose that makes you look incredibly attractive. If you still can’t manage to do that, organize a lot of attractive people of the opposite sex all standing around you in a pose that will surely make you look like a celeb.

Add A Lot Of Friends

The ticket to stardom is having a lot of adoring fans. While people may not have friended you randomly before, you should try adding 100 friends a day. Make sure the majority of those friends are of the opposite sex but don’t overdo it as you don’t want your profile to look fake. A nice 80/20 split will be sufficient. The more friends you have, the better. You want to make it appear as though everybody is adding you because they are adoring fans! If you stay consistent, you will eventually hit the maximum number of Facebook friends: 5,000.

Post Photos With Other People

Celebrities are always out on the town, enjoying the good life. You need to take pictures of yourself everywhere you go. You should also have a different outfit in every photo. The cheapest way to accomplish this is by purchasing tons of cheap t-shirts. Take photos with different outfits and different people every day as you are always on the go! It’s hard work being a celebrity, but somebody has to do it … and of course document it. Take photos of yourself with random attractive people in which you look like you are casually enjoying your day but they are posing because they want a photo next to you. It’s a sure-fire way to look famous.

Seriously, you need to walk down the street and stop every attractive person you see and ask them to take a photo posing with you. Even more important: see if you can convince them to upload the photo to their own Facebook and tag you in it, because they were the one who was excited to be with you, not the other way around. If they’re hesitant, give them a few bucks!

Start Checking In Regularly

Like I mentioned before, you are always on the go. Check in at random places around the city and around the world. While it may be difficult to travel the world, there’s an easy way to make it look like you’re traveling the world: pay other people money to login to your account and checkin for you! In no time at all you’ll be checking in from paradise getaways around the globe.

Create A Facebook Page

Now that you have thousands of friends, photos, and have travelled the globe, it’s time that you set up your own Facebook Page. This is where you should post status updates like “Thanks to all my fans for supporting me!” Make sure you convince a few friends to post comments like, “OMG [insert name here], I love you so much, can I have your baby?!?!?!” At this point your photos should start getting pretty ridiculous. In addition to posing with beautiful people, you’ll need photos of you trying to escape mobs with body guards protecting you.

Faking this is extremely difficult but now you’re in the big leagues and you need to make sure you look every bit like a celebrity. By this point there’s a good chance the paparazzi will be chasing you down trying to get your photos because everybody knows who you are. You’ll need to post status updates to your page that say things like, “I’m so tired of the paparazzi interrupting me while I’m grocery shopping. Can I get a little bit of privacy?!? Jeez!”

You’re Done!

Congratulations! After months of faking it, people should definitely be banging down your doors with movie deals and record contracts. You are now officially in the big leagues. At this point, even if you weren’t gorgeous like all other celebrities, you can pay for people to Photoshop you into anything. In a world where everything is fake, you’ve mastered the art of faking it until you make it.

Post Sexy Profile Photo

The first key to success is having a profile photo that will make your soon-to-be friends instantly accept your friend requests. That requires a good looking photo of yourself. For this image, I highly suggest that you avoid using other celebrities as no celebrity would ever do that. Who needs a doppleganger when you already look like yourself! Figure out some creative pose that makes you look incredibly attractive. If you still can’t manage to do that, organize a lot of attractive people of the opposite sex all standing around you in a pose that will surely make you look like a celeb.

Add A Lot Of Friends

The ticket to stardom is having a lot of adoring fans. While people may not have friended you randomly before, you should try adding 100 friends a day. Make sure the majority of those friends are of the opposite sex but don’t overdo it as you don’t want your profile to look fake. A nice 80/20 split will be sufficient. The more friends you have, the better. You want to make it appear as though everybody is adding you because they are adoring fans! If you stay consistent, you will eventually hit the maximum number of Facebook friends: 5,000.

Post Photos With Other People

Celebrities are always out on the town, enjoying the good life. You need to take pictures of yourself everywhere you go. You should also have a different outfit in every photo. The cheapest way to accomplish this is by purchasing tons of cheap t-shirts. Take photos with different outfits and different people every day as you are always on the go! It’s hard work being a celebrity, but somebody has to do it … and of course document it. Take photos of yourself with random attractive people in which you look like you are casually enjoying your day but they are posing because they want a photo next to you. It’s a sure-fire way to look famous.

Seriously, you need to walk down the street and stop every attractive person you see and ask them to take a photo posing with you. Even more important: see if you can convince them to upload the photo to their own Facebook and tag you in it, because they were the one who was excited to be with you, not the other way around. If they’re hesitant, give them a few bucks!

Start Checking In Regularly

Like I mentioned before, you are always on the go. Check in at random places around the city and around the world. While it may be difficult to travel the world, there’s an easy way to make it look like you’re traveling the world: pay other people money to login to your account and checkin for you! In no time at all you’ll be checking in from paradise getaways around the globe.

Create A Facebook Page

Now that you have thousands of friends, photos, and have travelled the globe, it’s time that you set up your own Facebook Page. This is where you should post status updates like “Thanks to all my fans for supporting me!” Make sure you convince a few friends to post comments like, “OMG [insert name here], I love you so much, can I have your baby?!?!?!” At this point your photos should start getting pretty ridiculous. In addition to posing with beautiful people, you’ll need photos of you trying to escape mobs with body guards protecting you.

Faking this is extremely difficult but now you’re in the big leagues and you need to make sure you look every bit like a celebrity. By this point there’s a good chance the paparazzi will be chasing you down trying to get your photos because everybody knows who you are. You’ll need to post status updates to your page that say things like, “I’m so tired of the paparazzi interrupting me while I’m grocery shopping. Can I get a little bit of privacy?!? Jeez!”

You’re Done!

Congratulations! After months of faking it, people should definitely be banging down your doors with movie deals and record contracts. You are now officially in the big leagues. At this point, even if you weren’t gorgeous like all other celebrities, you can pay for people to Photoshop you into anything. In a world where everything is fake, you’ve mastered the art of faking it until you make it.

AdParlor’s Chief Executive Officer Hussein Fazal, confirmed the arrangement in an email, “Working with us has allowed Groupon to buy advertising much more effectively on Facebook. I do not know much about how this reflects on their strategy against Facebook Deals. Also, unfortunately I cannot comment about present or future ad spend on Facebook.”

While this advertising campaign would conveniently position more Groupon messages in the same window that Deals promotions appear, the optimized Facebook ad spending effectively puts more money into Deals, as TechCrunch first pointed out.

AdParlor specializes in optimizing Facebook advertising campaigns, and claims to be one of the largest companies in that space. In December, AdParlor was managing more than 10 billion impressions per month on Facebook, using a service built around Facebook’s official advertising application programming interface.

“We have built a powerful layer of artificial intelligence connecting the Groupon API and the Facebook Ads API,” AdParlor’s Chief Technology Officer, Kristaps Ronka, told TechCrunch. “This allows us to dynamically build effective creatives for every Groupon deal and then micro-target them to the users who would be most interested in them.”

Increased competition among the providers of group discounts ultimately benefits consumers, who might enjoy a greater number of deals on a wider array of products and services.

What do you think about how Facebook Deals and Groupon might jockey for position?

AdParlor’s Chief Executive Officer Hussein Fazal, confirmed the arrangement in an email, “Working with us has allowed Groupon to buy advertising much more effectively on Facebook. I do not know much about how this reflects on their strategy against Facebook Deals. Also, unfortunately I cannot comment about present or future ad spend on Facebook.”

While this advertising campaign would conveniently position more Groupon messages in the same window that Deals promotions appear, the optimized Facebook ad spending effectively puts more money into Deals, as TechCrunch first pointed out.

AdParlor specializes in optimizing Facebook advertising campaigns, and claims to be one of the largest companies in that space. In December, AdParlor was managing more than 10 billion impressions per month on Facebook, using a service built around Facebook’s official advertising application programming interface.

“We have built a powerful layer of artificial intelligence connecting the Groupon API and the Facebook Ads API,” AdParlor’s Chief Technology Officer, Kristaps Ronka, told TechCrunch. “This allows us to dynamically build effective creatives for every Groupon deal and then micro-target them to the users who would be most interested in them.”

Increased competition among the providers of group discounts ultimately benefits consumers, who might enjoy a greater number of deals on a wider array of products and services.

What do you think about how Facebook Deals and Groupon might jockey for position?