Tag Archive

Facebook Roundup: ESPN, Yahoo Fantasy Football, Stats, Broadcasting Ban, and More

ESPN Adds Recommended Plugin – ESPN added the Recommended plugin to its homepage this week, showing the stories that a user’s friends might have recommended from the site. The news was shared on Facebook’s Sports Page.

Yahoo’s Fantasy Football on Facebook – Yahoo is set to weave Facebook integrations into… »

Mark Zuckerberg: Facebook Will Not Go Public Anytime Soon

Taking a cue from Quora’s very engaged CEO Adam D’Angelo, Facebook founder Mark Zuckerberg recently used Facebook Questions to weigh in on the ETA for a possible Facebook IPO. Zuckerberg’s thoughtful take? That upcoming product developments might put a kibosh on a public offering this or next year, despite what some incoming employees may hope,… »

Facebook Building Its Southeast Asia Market Presence with New Singapore Office

Although Facebook’s big new office in India is now open, it’s also been quietly expanding its headcount in another part of Asia — the bustling city-state of Singapore. Following local reports about the plans, earlier this year, Facebook has added the office to its Careers Page location listings, and currently has a number of openings… »

Facebook to Stop Counting “Short Impressions” in Advertiser Metrics

Facebook’s advertising auction system is getting an update on the side supply side today, as the company says it is now planning to remove what it calls “short impressions” from being counted in campaigns. Now, if an ad appears on a page that a user clicks past in an instant, then Facebook won’t count it… »

Make A Real Donation To Fight Cancer With Facebook Credits

For the first time, Facebook Credits will be used towards a large-scale philanthropic movement at tonight’s Stand Up To Cancer event. The star-studded live fundraiser and telethon will be broadcast across a number of major television channels as a way to raise money towards cancer research.
While generally these events usually focus on getting people to… »

Ads API Profile: Omniture Online Marketing Suite Handles Every Step of Facebook Advertising

Facebook’s performance advertising system provides a powerful way for advertisers to target users, but it lacks the control and analytics to efficiently utilize its targeting parameters on a large scale. To allow companies to build better tools for designing and managing ads, Facebook released an Ads API last fall.
We’ve recently been profiling… »

More Credits for Charity: Stand Up To Cancer Campaign Looks for Facebook Virtual Currency Donations

As Facebook wants Credits to be the universal currency in social games on its platform, more and more charitable organizations are also looking to use the currency to raise real money for their causes. The latest is Stand Up To Cancer, a star-studded cancer-fighting television fundraiser special, led by the Entertainment Industry Foundation, “Hollywood’s leading… »

Donate To Cancer Charity With Facebook Credits

Cancer research charity Stand Up To Cancer is appealing for donations in the form of Facebook Credits.

The charity’s Facebook page calls for donations of $5, $15 or $25 with a choice of payment via credit card or Facebook Credits. The social networking site has waived its usual 30% cut for Credits and all processing fees,… »

National Telethon Accepting Facebook Credits as Donations to Cancer Research

Facebook members can now put the virtual currency known as Facebook Credits toward a more charitable purpose, using them to donate to the Stand Up To Cancer cause.
Stand Up To Cancer is a program of the Entertainment Industry Foundation, a non-profit organization. Tonight, dozens of celebrities will participate in a live telethon event to be… »

Facebook Adds “Social Context” Metric For Advertisers

Yesterday, Facebook began displaying a new metric for advertisers called “Social Context”, which “tells you the percentage of your ad’s impressions where the viewer saw at least one friend who liked your Page, event, application, or ad.” It’s a valuable metric, however based on our tests, the correlation between a high “social context” and… »